Fail Pictures

Fail Pictures



Discover getting the sales you feel you ought to be getting, think about the following: get back to the basics in your stock photography S.O.P. (standard operating procedure). Maybe there is something here that'll be food for thought, and finally turn your sales picture spiraling upwards.



The following questions reflect three basic reasons photographs are rejected. Should you qualify in any of them --you should reassess your marketing methods. Learn more --not only about 'taking pictures' --but about 'marketing' them:



1. ] TECHNICAL QUALITY. This means not only as applied to the content of your pictures, but additionally as to the scanning quality of one's images. Are you sending photobuyers scanned images which are scratched, have dust spots, etc.? And so are you sending images in the format required by that specific buyer? Always research your options and comply with what each buyer prefers.



2. ] ON-THE-MARK. Will be the material you've published to the editor TARGETED? That is, does it stick to the reason for the request from the photo editor? Do your pictures hit the mark? Or has the editor asked for pictures of waterfalls, and you've submitted pictures of brooks and streams -"just in case" the editor may want to see them?

Fail Pictures

3. ] CONSISTENCY. Are your pictures cohesive in fashion? Do your pictures themselves use a consistent professional-looking style for them? That is, do they all seem like they came from the same photographer? Or, are a handful of excellent, some superior, plus some --poor? A good way to test the cohesiveness of the pictures --and their professionality!-- is to gather tear sheets of published pictures from the magazines and periodicals you read, lay them around the living room floor (about twenty of these) and place selections of your pictures beside them. Do your sets of pictures fit in? In that case, you are on target. Otherwise, re-take the same pictures and consciously develop a consistency in style. This doesn't mean make everything the identical; more the idea of working on your own flair, your own approach, your own voice, along with your images.



 

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